As posted to the Munro Live YouTube Channel on 11/24/2021

(Run Time 46 min, 32 sec)

Regarding the accelerating move to EVs, legendary automotive engineer Sandy Munro believes that OEMs are experiencing Scotoma, aka Paradigm Paralysis.  They cannot physiologically see the data that is unfolding around them.  When a paradigm shifts, success in the old paradigm will block your vision of the future.  When a paradigm changes, everything goes back to zero.  Your past success means nothing.

GM promised 20 new EVs by 2023, yet they brought zero to the recent 2021 LA Auto Show.

The EV technology disruption happening in the automotive industry is of an order of magnitude such that many OEMs simply will not survive.  Who’s going to win when one company (or country) is thinking strategically, and one is thinking tactically?

(This is Blog Post #1146)

Sandy Munro is an automotive engineer who specializes in machine tools and manufacturing. He joined the Ford Motor Company in 1978 and then started his own consulting company, Munro & Associates, which specializes in lean design, tearing down automotive products to study and suggest improvements and innovations.