Keep Cybercriminals from Stealing Your Businesss Brand

When criminals steal an individual’s identity, the victim can take steps to minimize potential damage by, for example, notifying credit agencies and freezing bank accounts. But what happens if a cybercrook steals a company’s identity and uses it to engage in fraud? This situation can be more complicated — and expensive — to resolve. Fraudsters who use your business’s digital assets for their benefit are known as brandjackers. Brandjacking schemes may involve copying websites, social media accounts, logos and email domains to lure your customers, suppliers and other stakeholders and defraud them. But you can fight back. Consider taking these seven steps: 1. Monitor social media chatter.  Maintaining control of your brand and its digital assets is critical to detecting brandjacking. A big part of this is monitoring...