A business interest’s value is more than just a number to its owner. It represents years of hard work, sacrifice and investment. Owners often believe they have a clear understanding of their company’s worth. But emotions and optimism about future earnings can cloud their perception. Let’s look at psychological factors that may affect owners’ value perceptions — and why the numbers might tell a different story. Personal circumstances may affect value perceptions Business owners often excel at estimating competitors’ values but tend to overestimate their own companies’ values, largely because that value is tied to their personal net worth. However, an owner’s skills, reputation and experience may not be transferable to a third-party buyer — meaning the business could be worth less than the owner anticipates. Moreover, some...